UID20 hosted talks with invited special guests Stefan Ytterborn (Founder & CEO, Cake), Stephanie Cedeño (Interaction Designer, Bosch.IO) and Bilgi Karan (User Experience Leader, Inter IKEA Group).


Stefan Ytterborn Press 1 Large Uncropped Stefan Ytterborn Building on a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products, his current work combines previous experiences with interests that matter to him and that he am passionate about. Stefan founded POC in 2004 with the mission to "save lives and reducing the consequences of accidents for skiers and gravity sports athletes, by developing better and more accurate protection". Committed to high-end product development from day one, POC at this point is one of the strongest brands within its markets, present in 45 countries worldwide and currently having 85 employees. After raising the initial funding of USD 12M, he also led the first acquisition of POC made by Black Diamond at USD 45M in 2012, as well as the second acquisition made by Investcorp at USD 65M in 2015. His latest venture is CAKE, an exciting ride on the journey towards a zero emission society. The company develops high-performance electric off-road motorbikes since 2017.


Cedeno Stephanie 2020 Stephanie Cedeño is a visual & interaction designer, writer, and researcher oscillating between applied and experimental contexts. She uses design as a mode of inquiry to explore emerging technology for their material, cultural, and spatial implications. Her recent research focuses on ideas regarding maintenance work as well as our perceptions on the informal labor sector; she has the hope this research can be a foundation for how designers work through both of these concepts for the design of our future cities and homes. Currently, she is an Interaction Designer at Bosch.IO in Berlin, Germany, where she investigates and builds the user experience for Internet of Things products, systems, and services. Before moving to Europe, she received her MFA from ArtCenter College of Design's Media Design Practices program and BA from Boston University; was a featured artist at Ars Electronica; worked as an Interaction Designer & Strategist at AT&T's Experience Design Studio in LA; & presented her design work at the MAAT's Post-Internet Cities Conference in Lisbon.


03 Bilgi Karan Bilgi Karan is a UID alumnus from the Master's Programme in Advanced Product Design. Today, he's a designer and strategist working as the UX Leader of IKEA Home Smart. He enjoys designing bridges between digital and physical experiences that enhance people's lives. He previously worked with clients like Spotify, Toyota, Jabra, Pandora, Dell and Boeing in transformative projects that aligned culture and people around a common goal. He has worked at Sony in Sweden, TEAGUE (Boeing) in US and Above Agency in Sweden before joining IKEA. He was born in Turkey and studied at Umeå Institute of Design. He values respect for the end users and planet earth above all else.