UID20 hosted talks with invited special guests Stefan Ytterborn
(Founder & CEO, Cake), Stephanie Cedeño (Interaction Designer,
Bosch.IO) and Bilgi Karan (User Experience Leader, Inter IKEA
Group).
Stefan Ytterborn
- Building on a long background as entrepreneur,
promoter, and strategist within contemporary and industrial design
and communication, covering all segments of the value chain when
being responsible for developing more than 2,000 consumer products,
his current work combines previous experiences with interests that
matter to him and that he am passionate about. Stefan founded POC
in 2004 with the mission to "save lives and reducing the
consequences of accidents for skiers and gravity sports athletes,
by developing better and more accurate protection". Committed to
high-end product development from day one, POC at this point is one
of the strongest brands within its markets, present in 45 countries
worldwide and currently having 85 employees. After raising the
initial funding of USD 12M, he also led the first acquisition of
POC made by Black Diamond at USD 45M in 2012, as well as the second
acquisition made by Investcorp at USD 65M in 2015. His latest
venture is CAKE, an exciting ride on the journey towards a zero
emission society. The company develops high-performance electric
off-road motorbikes since 2017.
Stephanie Cedeño is a
visual & interaction designer, writer, and researcher
oscillating between applied and experimental contexts. She uses
design as a mode of inquiry to explore emerging technology for
their material, cultural, and spatial implications. Her recent
research focuses on ideas regarding maintenance work as well as our
perceptions on the informal labor sector; she has the hope this
research can be a foundation for how designers work through both of
these concepts for the design of our future cities and homes.
Currently, she is an Interaction Designer at Bosch.IO in Berlin,
Germany, where she investigates and builds the user experience for
Internet of Things products, systems, and services. Before moving
to Europe, she received her MFA from ArtCenter College of Design's
Media Design Practices program and BA from Boston University; was a
featured artist at Ars Electronica; worked as an Interaction
Designer & Strategist at AT&T's Experience Design Studio in
LA; & presented her design work at the MAAT's Post-Internet
Cities Conference in Lisbon.
Bilgi Karan is a UID alumnus from the
Master's Programme in Advanced Product Design. Today, he's a
designer and strategist working as the UX Leader of IKEA Home
Smart. He enjoys designing bridges between digital and physical
experiences that enhance people's lives. He previously worked with
clients like Spotify, Toyota, Jabra, Pandora, Dell and Boeing in
transformative projects that aligned culture and people around a
common goal. He has worked at Sony in Sweden, TEAGUE (Boeing) in US
and Above Agency in Sweden before joining IKEA. He was born in
Turkey and studied at Umeå Institute of Design. He values respect
for the end users and planet earth above all else.
