The 12 students from the Master's Programme in Advanced Product
Design (APD) were tasked with responding to the ongoing Covid-19
pandemic and specifically, to address the needs of the 'new
normal'. Quite simply, a quest to explore new home care solutions,
in order to support people by creating human centric and
"For this project, we really wanted students to identify the
pain points that have emerged as people have been forced to work
from home due to lockdowns", says Thomas Degn, Programme
Director for the APD Programme. "We also wanted
students to look to the needs and wishes from users who have gotten
accustomed to and appreciate working from home and who would like
to continue doing so. What will this require from their home care
solutions and appliances in terms of functionality, connectivity
and sustainability? What kind of user experiences could such a
scenario or solutions offer the consumer and, of course, how could
this express itself in a physical form and experience?"
Thomas Johansson, Design Director at Electrolux, believes that
the global pandemic has put a spotlight on the home environment and
the adaptive measures required to meet new needs.
"A key part of the work reflects the need to meet adapted
behaviour during corona. With more time spent at home, there is an
increased focus on the quality, performance and design of household
appliances. We are also seeing a greater interest in hygiene and
sanitisation. This makes the partnership with the next generation
of design talent, working together to find solutions to help
people, to enrich life and to shape living for the better,
Thomas Degn stresses the educational value of working on actual
problems with actual companies.
"The collaboration with Electrolux is an interesting challenge
for the design students. Not only does the experience allow the
students to test their skills in solving real life problems but the
exposure to the insights that Electrolux have ensures that the
concepts are inspiring, practical and desirable. This is what we
are preparing all students for at UID - for them to make a
meaningful difference in the world."
Fika from Afar - a new social experience
Designers: Sydney Eilbacher (USA), Jovan Vulic (Serbia),
Nathanael Boell (Germany)
In Swedish, 'Fika' is a term for coffee or tea break (usually
enjoyed with a cake or bun and in company). 'Fika from Afar' hones
in on the shared experience of this ritual and has reimagined It
for people working from home or Isolated from friends, family and
This concept is all about bringing joy and social moments back
to those that miss the interaction of the humble coffee/tea break
by utilising modern communication technology.
The coffee maker is connected to an app which, in turn, connects
to other users of the app to book not only their time but to share
with them different flavours and taste recommendations from the
coffee dispenser. It Is an intimate adaptation of video calling
into moments of togetherness.
VIKA - home office and wellbeing
Designers: Mathilda Karlsson (Sweden), Marian Dembkiewicz
(Sweden), Arvind Sushil (India)
VIKA is the air purifier/work-station support unit for the home.
Expandable, compactable and available in different sizes, VIKA
demarks space, whilst Electrolux air purifying technology helps
people get the most from their home environment. Practical
solutions include a foldable pinboard that can accommodate notes,
prevents distractions and prying eyes. When work time is complete,
VIKA can be folded up to symbolically signify the next chapter of
Muhō - A sanitizer for the hallway
Designers: Stijn van Cuijk (The Netherlands), Jakob Kohnle,
Laurenz Simonis (both Germany)
The team behind Muhō want to enhance the homes reputation as a
safe zone, protecting us from the hazards of the outside world.
Providing sanitization for both the hands - through liquid
disinfectant - and the objects one most interacts with throughout
the day (keys, 'phone etc.) through ultraviolet light, Electrolux
Muhō helps people to minimize infectious threats.
The attractive wall hung design not only makes the adoption of
the sanitisation facilities
easy to Integrate within everyday life but Is enhanced by the
mirror and the delivery of data through the glass, such as time
temperature and weather updates.
ELEPSY: Safe cleaning of vegetables and fruit
Designers: Sinan Altun (Turkey), Yilin Lyu (China), Yuchen Lan
ELEPSY is a vegetable and fruit sanitiser, addressing the
concerns people might have about the cleanness of such food when
bought home or delivered from the shops - even after washing it
under water. In their research the design team found that some
people even use soap or chemicals to disinfect such food, an act
that is potentially hazardous as well as consuming unnecessary
amounts of water.
Designed as a kitchen-household item, ELEPSY aims to solve these
problems by giving people the opportunity to disinfect, cleanse and
dry fruits and vegetables. Additionally, the produce can be served
directly from the attractive detachable plate. The functional
design is complemented by a contemporary aesthetic so that it can
be enjoyed as an object in itself, as well as enabling people to
feel safer in their daily lives.