Design that matters – UID health care products claim honours at BraunPrize 2018


At the 50th anniversary of the BraunPrize, students from Umeå Institute of Design claimed the spoils in front of a live jury that included legendary industrial designer and former Braun Design Director, Dieter Rams.

In the two categories - Students and Young Talent - representatives from UID received both gold awards and one silver, all in a year with a record number of submissions.

"We have seen record participation for BraunPrize 2018," said BraunPrize Chairman and Braun Design Director, Oliver Grabes. "These fantastic results showcase the increasing relevance of good design that matters."

In June, an international jury of top design and technology experts came together to evaluate all the entries and narrow the field down to 10 finalists who were chosen to present their concepts at the Final Judging Forum on September 12th. The students from UID took the stage in front of about 200 guest jurors from companies, universities and media in the field of design and innovation. Live voting was then conducted for the Forum to select the final Gold, Silver, Bronze and Sustainability winners.

"I was so impressed by the level of thought our applicants put into their ideas," said Stefan Schamberg, Director R&D for Braun Global, Managing Director of R&D for P&G and BraunPrize 2018 Jury Member. "We're so proud of them for demonstrating such social responsibility and addressing important real-life issues."

From stroke therapy gadgets to baby monitoring devices - the UID winners

So, what kind of products was it that wowed the audience in the Kronberg auditorium? Well, the winner in the student category was WIM, a new type of interactive stroke therapy that empowers and supports patient's recovery in the comfort of their own home. With a muscle tracking armband and a training module for the hand, WIM offers a personalized and advanced therapy in a playful and non-stigmatizing way. Through a shared application it enables constant communication between the patient and therapist, helping to develop the therapy and to keep it fun and interesting for the patient throughout the lengthy period of home recovery.

With a tracking armband, WIM offers advanced personalized therapy. Through a shared application it enables constant communication between the patient and therapist, helping make therapy fun and interesting for the patient throughout the lengthy period of home recovery.

"I am so, so proud, it truly was a fantastic day, says Thomas Helmer who created Wim together with Jenny Holmsten.  Not only was it a nice experience to win the gold but also to present our project in front of around 200 designers , amongst them the design legend Dieter Rams."

The WIM project also recently won the "Best in Show" award at the the Industrial Designers Society of America's annual event, the International Design Excellence Awards (IDEA).  The IDEA competition is one of the world's most prestigious and rigorous design competitions.


WIM Product Family

The silver award in the student category went to Gabriel Uggla, Selvi Ol-gac and Birnur Sahin for their project Otto, a product designed to improve the daily management of asthma through streamlining the process of monitoring, logging and medicating into one seamless experience. The aim is to guides users through the process using lights and sounds to take measurements and adjust medicine dosage all through the same mouthpiece, as well as logging the data into the patient's digital journal.

Finally, Peter Alwin claimed the gold award for young talent with his 2016 graduation project ASHA. It's a device designed to assist personnel to monitor low brith weight in rural, poor areas in India. The simple portable device measures the baby's weight and temperature using an in-built digital weighing scale powered by solar cells and a non-touch infrared thermometer to avoid cross contamination. The baby's growth progress can be closely monitored and ensures timely, local care in the child's crucial early weeks.


Peter Alwin Final Results 5 The three awards winners from UID were accompanied by seven more "special mentions" for students and alumni from Umeå Institute of Design. 

Click here for full list of winners and special mentions

September 2018