The students' task in this project was to design an artefact
that will serve as a 'digital piggy bank' to overcome the two main
problems with the increasing digitalization of money; digital money
is very abstract for young children, and that children have no
relationship with banks. The students were asked to address some of
these question in their final design: What will digital money
storage for a growing child look like? What could make money less
abstract for a child? And at the same time, how can it be enjoyable
and useful for children of different ages? What could a digital
money gift from an adult relative to a child look like when
physical money is not used?
In this project was conducted in collaboration with Swedbank, a
leading Nordic-Baltic banking group founded in Gothenburg in 1820
with 9.5 million retail customers, who wish to enhance an
economically sustainable community where children in an early age
learn what money is and how to relate to it. With this project,
Swedbank asked the students to explore the concept of the piggy
bank as symbol of saving rather than just a place to store coins.
The piggy bank has a long history together with Swedbank and has
been a part of their system to build relations with young
The resulting concepts were designed to serve as inspiration for
a new, mass-produced physical artefact, be suitable to use as an
official gift product and be part of the bank's brand. The artefact
could also have interfaces and services for distance interaction -
although the main interaction will, especially during the early
years, take place when the child and the adults are handling the
physical artefact in the home.
The primary target audience for the final designs are children
who are growing and developing physically and mentally over an
extended period of time. The secondary user group is made up of
those who can help and contribute to children's savings, e.g.
parents and older relatives.
Fredrik Goffhé - Design
Jennie Forsberg - Brief writing
Project process video by Soromist
Nötsamlaren by Soromist
Dreams and Wishes by Brian Oko
Smart Book by
More information and student projects available on